The database › Daniel R.
Sales Development Representative · Johannesburg
Healthcare BPO · US market · 2.5 years in sales seats
Sales development representative selling US healthcare back-office staffing — accounts receivable, accounts payable and authorisations teams — into nursing homes, hospitals and behavioural-health providers, from Johannesburg. He works C-level directly. His outbound is deliberate rather than habitual: 250–300 dials a day through a power dialler, mass email segmented by vertical, and personalised LinkedIn outreach. He already works US hours.
Employer names are in the full packet, which we send when you request an interview. 2.5 years in sales seats. Tenures longer than two years are marked.
Best aligned to outbound SDR seats into the US or UK, where meetings booked is the number.
Eight things, every one backed by a number or a specific example. Verified — we tested it against the record. Candidate-stated — he said it and we have not confirmed it yet. Missing data lowers the score; it is never assumed.
Given unprompted: 250–300 calls a day, 5–8 meetings booked, 65–70% reaching a technical call, 1–2 deals signed a month. He never separated what was asked of him from what he delivered, so no attainment is on record, and his two deal-value figures do not reconcile.
Concrete end-to-end outbound: 250–300 dials a day through a power dialler, vertical-specific email, and researched LinkedIn outreach. LinkedIn now produces most of his meetings, he says, because pickups have fallen to call screening; the lists are company-held, the judgement his.
One recurring objection — they run the function in-house — met by agreeing and reframing it as exactly the profile he targets. The control concern is addressed, but only one objection was covered and he does not say why agree-then-reframe works.
He contacted a prospect on WhatsApp when that was not supposed to be done, it did not land, and he has kept to LinkedIn and email since. The loop is present and honestly told, but the source of the correction is not named and the action is a rule change rather than a measure.
He answered in order, structured the prospecting and sales-cycle answers cleanly, and volunteered numbers the interviewer did not have to chase. Deal size was the exception: it needed re-asking and produced two figures that do not reconcile.
Defines the buyer by title — C-level — and explains why: they hold the whole-company view and he would have to reach them anyway. He segments by vertical — nursing homes, hospitals, behavioural and mental health — and knows the functions bought, but names no concrete pain.
The employer's pipeline ran on referrals inside one community and three US states; he set out to break it, and signed a client in Texas. A named initiative with a stated result; the reason for moving, "growth", was the one thing he left unelaborated.
Two dated roles across a 66-month career, both long, with no gap between them. Depth is met on two tenures over 24 months; he dated the earlier start verbally as "around 2022" against the CV's January 2021.
His employer's pipeline ran almost entirely on referrals inside one community and three US states. He set himself the goal of getting the business out of it and signed a client in Texas from outside that network — with the stated aim of opening a referral base in a new region, not winning one account.
Every hire through HireSales comes with a coaching plan like this in your manager's hands on day one, plus a 30-day check-in.
The CV describes his role as identifying decision-makers, booking meetings and handing off prospect context to the closing team. In interview he reported one to two deals signed a month and quoted contract values as though they were his. His two deal-size figures also do not reconcile — 2.7 to 3.5 million a year against $400,000 per customer per month — and he twice referred to the current role in the past tense while the CV shows it as current. Confirm what he closed versus what he passed to a closer, and confirm whether he is still employed there.
Also validate at interview: his meetings-booked target and the attainment figure against it for the last two quarters · current employment status · which channel produced which share of meetings.
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