The database Tanya S.

Tanya S.

Tanya S.

Sales Development Representative · Cape Town

B2B SaaS · 10+ years of sales experience

High-velocityOutboundSelf-sourcedSouth Africa flag
69/100Potential
300+ calls a dayEight years at one employerDeal size not provided
Our callInterview for SDR / BDR and internal sales seats. Confirm targets, attainment and deal size in the interview — the score will move once they are.
SummaryTen years of outbound, anchored by eight at one company

Sales development representative in Cape Town with 10+ years across SaaS, fintech, corporate and public-sector selling. She cold-calls small and medium businesses in the US market at 300+ calls a day on an automated dialler, pitching funding options, and closes the application on the call before it goes to underwriting. She was a founding employee at an education-technology company for eight years, where she helped secure its first major institutional client. She already works US hours.

10+ yrsof sales experience
300+calls a day
12 a monthapplications KPI, generally met
8 yrsat one employer
Work summaryFour roles, one eight-year anchor

Employer names are in the full packet, which we send when you request an interview. 10+ years of sales experience. Dates are year-only. Tenures longer than two years are marked.

Sales Development Representative2025 – presentCurrent · US-market business funding, 300+ calls a day
Business Development Representative (part-time)2024 – 2025Sales enablement · lead generation to close
Business Development / Partnerships Associate2016 – 20248 years · education technology · founding employee
Sales Agent2012 – 20142 years · conference delegate sales, C-level
Best role fitsWhere she will do her best work
SDR / OutboundHigh potential
Internal Sales / Sales SupportHigh potential
BDM / New businessPotential
Account ManagerPotential
Customer SuccessPotential

Strong fit for phone-based selling, pipeline tracking and customer engagement; new-business and account roles once target and deal-size detail is confirmed.

AssessmentHow Tanya scored — 69 out of 100

Eight things, each scored from the CV before her interview notes were added — so coachability, communication and motivation carried low scores for missing evidence, not for anything she said. What she told us in the interview is shown as Candidate-stated below and is confirmed at reference before offer.

Sales performance14/20

The CV shows 300+ calls a day, SaaS sales, monthly revenue targets met in conference sales and a first institutional client, but no target detail. In interview she gave a KPI of 12 applications a month, generally met.

Deal complexity12/15

B2B SaaS, partnerships, C-level engagement and full-cycle exposure are documented. Average deal size was not provided on the CV; in interview she put it at about $250,000 in funding.

Prospecting14/15

Strong outbound evidence — cold calling, presentations, targeted prospecting and 300+ daily calls on an automated dialler. Leads in the current seat are supplied from a database; she has not used AI or research tools to source her own.

Coachability2/10

No feedback-to-action example on the CV, so this scored as missing. In interview she described early feedback on her professional demeanour and how she now adapts her tone to the client's industry — a loop we will re-score at interview.

Communication6/10

The written CV is clear and sales-focused. Spoken communication could not be scored without a transcript; the interview video is available to registered users.

ICP knowledge7/10

CV references public institutions, government, C-level executives, SaaS, fintech and corporate environments. Currently sells to small and medium businesses in the US market.

Motivation6/10

The CV presents a performance-driven, growth-minded profile; interview motivation evidence was not scored. In interview she said her current earnings do not match the work, and she wants a role with room to earn.

Job stability8/10

Eight years at one employer, from 2016 to 2024, supports stability. Shorter recent roles are partly explained by company changes. Dates are year-only.

Greatest strengthA founding employee who landed the first big institutional client

Joined an education-technology start-up as one of its founding employees and helped scale it into an established platform, securing and developing the company's first major institutional client — a college contract she describes as the deal that turned the business around and set its benchmark.

  • High-volume outbound: 300+ calls a day using an automated dialler.
  • Full-cycle on the phone — qualifies, positions the offer and gets the application submitted on the call.
  • Partnership and stakeholder experience with public institutions, government and senior decision-makers.
  • Maintains CRM records and accurate pipeline tracking.
  • Eight years at one employer, contributing to its growth from the start.
EvidenceWhat the CV shows, and what she told us
On the CV300+ calls a day on an automated diallerEight years at one employer, founding employeeFirst major institutional client secured and developedMonthly revenue targets met in conference delegate sales
Candidate-stated in interview, to confirmKPI of 12 applications a month, generally metCloses the application on the call; main objection is "is this a scam", answered with the company's track recordEarly feedback on her demeanour changed how she matches tone to industryAverage deal about $250,000 in funding
CoachingDay-one coaching plan
  1. Make the KPI visible weeklyapplications submitted and bank statements secured — the one blocker she named — so the number is never a surprise.
  2. Build tone-by-industry into call reviewsshe learned from early feedback to match her manner to the client's business; keep that loop going.
  3. Train list-building in week one if your seat is self-sourcedher leads are supplied today and she has not used research or AI tools to find her own.

Every hire through HireSales comes with a coaching plan like this in your manager's hands on day one, plus a 30-day check-in.

Your interviewTwo questions worth asking
  1. Take your last two months: applications submitted against the 12-a-month KPI, and how many of those were funded?
  2. Tell me about the first big institutional deal you were part of — what was your role in it, from first call to signature?
Before you offerThe main risk, stated — not hidden
Scored from the CV — targets, attainment and deal size still need validation

Her scorecard was built from the CV before the interview notes were added, so coachability, communication and motivation carried low scores for missing evidence rather than for anything she said. The interview notes since then give a feedback example, a KPI and a deal size — all candidate-stated. The first interview with her should confirm those three things, and the score will move once they are on record.

Also validate at interview: current targets and attainment month by month · average deal size and cycle length across recent roles · preferred role type and how she works when leads are not supplied.

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Josh T.
Josh T.Enterprise Sales Specialist · Cape Town
93/100Top performer with evidence
FingerprintEnterprise · Long cycle · R150k–R300k deals
Sales perf.19/20
Prospecting13/15
Coachability9/10
Multi-channel prospectingEnterprise ICP, C-levelR4.2m vs R3m target
Main riskSix months into a new channel role; the headline figures are from his previous new-business seat. Confirm current scope and early performance.
Video interviewView profile